J. Crew and W Hotels aren’t the only companies to promote cycling as of late. As part of its "Earth Week" campaign, Macy’s is running the above ad in local papers. Reads the copy:

Leave the car at home. Ride a bike or walk to work if you can. Discover your own route. Now that’s thinking on your feet.

Maybe it’s just us, but this seems half a step above greenwashing. With endorsements from household brands, be they in the form of corporations or celebrities, is cycling edging toward taking its place among light bulb changing and tree planting as a staple of mainstream environmentalism?