The PSA questions the whole idea that traffic violence is somehow unavoidable, the result of fate more than human error. In the United States the notion that traffic collisions are nothing but tragic “accidents” remains baked right into the language that most people use to describe these incidents.

We were alerted to this video by Erik Griswold, who asserted that the Federal Highway Administration and the Ad Council “would never allow” such a powerful public safety message about speeding to air here in the United States.